Sylvia Perez

Apr 20

Creative and Art Director Madrid, Spain

Sylvia Perez, born in Madrid, Spain, provides art and creative direction services across the fashion, art, and culture industries. Her time and experience in different disciplines, such as graphic design, commercial photography, web design, publishing, and multidisciplinary projects that required expertise from communication to sales, have made it possible for her to have a global and complete vision of the projects in which she is involved, being able to advise and suggest instructions and professionals in any area and level of a project that requires a global, unified vision. Some of her featured clients include commercial and fashion brands such as Isa Boulder, D'Heygere, and Loewe, as well as editorial clients such us Numéro Netherlands, Tools Magazine, Usage Magazine, T Magazine, L'Officiel, and more.

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Her practice is driven by context as the base condition to create new ideas, as well as, objects, tools, and materials are the primary key of inspiration to generate her visual narratives. Functionalism and a digital-tech approach also define her clean and slick style. The conversation between the digital and physical worlds is a constant in her work which is evident in most of the projects, clients, and brands she is in relation with.

I am in constant search for new ways of representing things that we are used to seeing in a certain way and to elevate the beauty of everyday objects and materials that unnoticeably surround us. Perpetuate in history objects and elements that were part of our culture and will no longer be, and looking for new ways of implementing and allocating imagery are some of her vision's main 'motto'.